Unlocking Nepal: Diaspora’s Role in Tourism

Nepal is a place like no other. Nestled quietly between India and China, this small but mighty country is home to some of the world’s most stunning mountains, vibrant cultures, and ancient spiritual traditions. Whether it’s the soaring peaks of the Himalayas, the birthplace of Buddha, or the colorful festivals celebrated by over a hundred ethnic groups, Nepal offers experiences that stay with you for a lifetime.

The Natural Beauty That Takes Your Breath Away

From the steamy jungles of the Terai plains to the icy summits of Mount Everest, Nepal’s landscapes change dramatically within just a few hours’ drive. Imagine standing in a lush forest one moment and gazing up at the highest mountain in the world the next — that’s Nepal’s magic. With eight of the fourteen tallest peaks on Earth here, adventure lovers from around the globe flock to trek, climb, and explore.

But it’s not just mountains. Nepal is also home to beautiful national parks like Chitwan, where you can see rhinos, Bengal tigers, and hundreds of bird species in their natural habitat. Places like Bardia and Shey Phoksundo offer peaceful wilderness that few have even discovered. It’s a haven for wildlife lovers and those who care about protecting nature.

A Rich Tapestry of Culture and Spirituality

Nepal’s strength lies in its diversity. More than 125 ethnic groups call Nepal home, each with their own language, traditions, and stories. This cultural richness shines brightest during festivals — whether it’s the vibrant colors of Dashain, the lights of Tihar, or the joyous celebrations of Teej, there is always something happening that invites you to join in.

For spiritual seekers, Nepal is a sacred land. Lumbini, the birthplace of Lord Buddha, draws pilgrims from all over the world. In Kathmandu Valley, you’ll find centuries-old temples and stupas that tell stories of a peaceful coexistence between Hinduism and Buddhism — a reminder of Nepal’s unique spiritual heritage.

Adventure and Sustainable Tourism — Hand in Hand

Adventure tourism is the heartbeat of Nepal’s tourism industry. Treks like the Annapurna Circuit or Everest Base Camp are legendary and draw thousands of travelers each year. If you’re into rafting, mountain biking, or paragliding, Nepal’s rivers and valleys offer the perfect playground.

What’s even more exciting is the rise of community-based tourism. Small villages across Nepal now welcome travelers into their homes, offering authentic experiences that support local people directly. This kind of tourism helps keep traditions alive, protects the environment, and spreads the economic benefits far beyond the big cities.

Tourism’s Impact on Nepal’s Economy

Tourism isn’t just about sightseeing — it’s a vital part of Nepal’s economy. It creates jobs for millions of people, from hotel staff and guides to artists and craft-makers. In 2019, before the world was shaken by the pandemic, Nepal welcomed nearly 1.2 million tourists, bringing in close to $900 million. The government aims to double these numbers in the next few years by making travel easier and improving tourism services.

Though the pandemic slowed things down, Nepal’s tourism is bouncing back, stronger and more innovative than ever. With new festivals, adventure sports, and cultural events, there’s plenty to get excited about for visitors and locals alike.

Som Sapkota

Our Diaspora: Nepal’s Greatest Ambassadors

Nepal’s story wouldn’t be complete without the incredible role played by the Nepali diaspora. Spread across 92 countries, millions of Nepalis living abroad are some of Nepal’s biggest supporters and promoters. They share our culture, traditions, and love for our homeland with the world — often without even realizing how powerful their voice is.

From organizing cultural shows to running travel campaigns on social media, our diaspora connects Nepal with new audiences every day. They invite friends, colleagues, and neighbors to experience the warmth of Nepali hospitality firsthand. Many also invest in Nepal’s tourism sector, helping build hotels, tour companies, and eco-friendly lodges.

How NRNA Can Help Boost Tourism

The Non-Resident Nepali Association (NRNA) has a unique opportunity to bring Nepal closer to the world. Imagine a campaign called “One Nepali, One Tourist,” where every Nepali living abroad encourages at least one new visitor to Nepal every year. This simple idea could bring thousands more travelers, boosting tourism organically through personal connections.

NRNA can also use social media, virtual tours, and youth exchange programs to keep Nepal on the global radar. Organizing “Nepali Tourism Months” in countries with large Nepali populations could showcase our festivals, food, and destinations, creating excitement and interest.

Looking Ahead: A Bright Future for Nepal Tourism

Nepal is ready to welcome a new generation of travelers. The government is working on making it easier for digital nomads and long-term visitors to stay, while sustainable tourism projects are gaining momentum. Our diaspora can play a key role in these efforts — by sharing knowledge, investing in local businesses, and helping train the next generation of tourism professionals.

Together, we can make sure Nepal’s tourism grows in a way that respects our environment and traditions, while creating opportunities for communities everywhere in our country.

In Closing

Nepal’s beauty, culture, and spirit are gifts to the world. And our global Nepali family — in 92 countries strong — has the power to share these gifts far and wide. As the world begins to travel again, Nepal stands ready with open arms and unforgettable experiences.

“Naturally Nepal — Once is Not Enough” is more than a slogan. It’s an invitation to discover a land that will capture your heart again and again. And with the help of our diaspora, this invitation can reach every corner of the globe.

Let’s come together, celebrate our heritage, and welcome the world to Nepal — the jewel of the Himalayas.

—By Som Nath Sapkota

Chair – Tourism Promotion Committee, NRNA ICC

Tourism Promoter for Wales, appointed by the Ministry of Culture, Tourism and Civil Aviation, Government of Nepal